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| Company type | Division |
|---|---|
| Founded | 2008 |
| Founder | Michael Fleischman Deb Roy |
| Defunct | 2013 |
| Fate | Acquired by Twitter |
| Headquarters | , |
| Website | www |
Bluefin Labs was a Cambridge, MA-based social TV analytics company that used publicly available social media commentary from Twitter, Facebook and blogs to measure viewer engagement with television shows and ads at scale – historically a costly and complex problem for TV and marketing industries to solve.[1]
Bluefin's technology platform, grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab,[2] semantically interpreted people's social media comments and automatically linked them with the TV shows and ads they were watching. Bluefin's flagship product offering, Bluefin Signals, was a tool for accessing, interpreting, and analyzing this social TV data.
- ^ Marich, Robert. "Measuring Engagement, Audience Metric Exerts Increasing Influence on Ad Spending, Broadcasting & Cable". Broadcasting & Cable. NewBay Media, LLC. Retrieved 18 July 2011.
- ^ Roy, Deb (September 2009). "New Horizons in the Study of Child Language Acquisition" (PDF). Proceedings of Interspeech. Brighton, England: Massachusetts Institute of Technology: 13–20. doi:10.21437/Interspeech.2009-3. hdl:1721.1/65900. Retrieved 18 July 2011.
- ^ Roy, Deb. "The birth of a word". TED. Retrieved 18 July 2011.