 | |
| Type | Beer |
|---|---|
| Manufacturer | AB InBev |
| Country of origin | Manchester, England |
| Introduced | 1971[1] |
| Alcohol by volume | 3.5 % |
| Colour | straw/golden |
| Variants | Boddingtons Pub Ale |
Boddingtons Bitter is a straw-golden bitter beer originally produced by Boddington & Co at their Strangeways Brewery in Manchester. It is now owned by AB-InBev and produced at their brewery in Samlesbury, Lancashire.
It is notable as one of the first beers to be packaged in cans containing a widget, giving it a creamy draught-style head. In the 1990s, the beer was heavily marketed as The Cream of Manchester in an advertising campaign credited with raising the city's profile.[2] Adverts from 1996 to 1999 featured Melanie Sykes, who returned to the adverts in 2017 to mark 21 years since her first advert.[3]
Whitbread acquired Boddingtons in 1989, and gave the bitter nationwide distribution and an increased marketing budget. Boddingtons Bitter achieved its peak market share in 1997 and at the time was exported to over forty countries. Interbrew (now AB-InBev) acquired the Whitbread Beer Company in 2000. Strangeways Brewery was closed in 2004 and production of pasteurised (keg and can) Boddingtons was moved to Samlesbury. Production of the cask conditioned beer moved to Hydes Brewery in Moss Side, Manchester until it was discontinued in 2012.
- ^ Mike Dunn, Local Brew: Traditional Breweries and Their Ales (Robert Hale, London, 1986)
- ^ Hall, William (28 October 2004). "Manchester united in battle over Boddingtons". Financial Times. London. Retrieved 22 October 2011.
- ^ "Melanie Sykes returns for new Boddingtons campaign".