BonBon

"BonBon"
Single by Era Istrefi
LanguageAlbanian
Released30 December 2015 (2015-12-30)
Genre
Length2:55
Label
Songwriter(s)
  • Era Istrefi
  • Ergen Berisha
Producer(s)
Era Istrefi singles chronology
"Shumë Pis"
(2015)
"BonBon"
(2015)
"Redrum"
(2017)
Alternative cover
Music video
"BonBon" on YouTube

"BonBon" (Albanian pronunciation: [bɔn bɔn]) is a song by Kosovo-Albanian singer and songwriter Era Istrefi. The song was written by Istrefi and Ergen Berisha, while produced by Big Bang, Cricket and Toton. Nesër released it as a single for digital download and streaming in the United States on 30 December 2015. A dance-pop, dancehall, EDM and R&B song, its Albanian-language lyrics imply a message of empowerment and self-love. The song received widespread acclaim from music critics, several of whom praised the music and lyrics as well as Istrefi's appearance. Some praised Istrefi's vocal delivery, likening it to Rihanna or Sia. The song became Istrefi's breakthrough single, topping the charts in Albania and reaching the top 10 in four other countries. It was awarded gold certifications in various countries alongside a platinum certification in France by the Syndicat National de l'Édition Phonographique (SNEP).

For promotion, an accompanying music video was uploaded to Nesër's YouTube channel on 30 December 2015, before it was transferred to the channel of Ultra Music on 7 March 2016. Filmed in the mountainous region of Brezovicë, Kosovo, the video depicts Istrefi walking across a snow-covered road. The singer performed the song at several occasions throughout 2016, including in Albania, Germany, France and Romania.