Boomerang (Asian TV channel)

Boomerang
Broadcast areaAsia
HeadquartersSingapore
Programming
Language(s)English
Chinese
Malay
Indonesian
Thai
Vietnamese
Picture format1080i HDTV
(downscaled to 576i/480i for the SDTV feed)
Ownership
OwnerWarner Bros. Discovery Asia-Pacific
Sister channelsCartoon Network Asia
Cartoon Network Philippines
CNN International
Cinemax Asia
HBO Asia
HLN
Warner TV
History
Launched
  • 14 March 2004; 20 years ago (2004-03-14) (original)
  • 14 August 2013; 11 years ago (2013-08-14) (Thai feed)
  • 1 January 2015; 9 years ago (2015-01-01) (relaunch)
ReplacedCartoonito (original)
Closed
  • 1 December 2012; 11 years ago (2012-12-01) (original)
  • 28 July 2023; 15 months ago (2023-07-28) (relaunch)
Replaced byToonami (original)
Cartoonito (relaunch)

Boomerang is a pan-Asian cable and satellite television channel owned by Warner Bros. Discovery under its International division. Like the original US version, this localization first began as a programming block that aired on Cartoon Network Asia (from 2001 to 2005), before becoming its own channel in 2004.

On 1 December 2012, the channel was shut down and replaced with Toonami Asia. Eventually, the channel was relaunched on 1 January 2015 as part of Boomerang's 2015 global rebranding effort, replacing Cartoonito Asia.[1][2]

The channel was replaced by Cartoonito on 28 July 2023. This mark the second time Cartoonito Asia appeared as linear TV channel as other big names, such as Disney Junior and Nick Jr. heading into the streaming portfolio.[3]

  1. ^ "Boomerang Bounces Back to Asia". Animation World Network.
  2. ^ "Astro perkenal dua saluran baharu bagi pek hiburan kanak-kanak | Astro Awani" (in Malay). Astro Awani. 11 December 2020.
  3. ^ Frater, Patrick (27 June 2023). "WBD's Boomerang Channel Rebrands as Cartoonito in Asia". Variety. Retrieved 28 June 2023.