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| Company type | Private |
|---|---|
| Industry | Automotive |
| Founded | 1933 |
| Defunct | 1963 |
| Headquarters | Bremen, Germany |
Key people | Carl F. W. Borgward |
| Products | Automobiles |
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The former Borgward car manufacturing company, based in Bremen, Germany, was founded by Carl F. W. Borgward (1890–1963). It produced cars of four brands, which were sold to a diversified international customer base: Borgward, Hansa, Goliath and Lloyd. Borgward's Isabella was one of the most popular German premium models in the 1950s, while Lloyd's Alexander / Lloyd 600 model offered affordable mobility to many working-class motorists. The group ceased operations in 1961, following controversial insolvency proceedings.
The brand was revived in the 21st century, with the Stuttgart-based Borgward Group AG designing and marketing cars manufactured in China. After struggling to remain solvent, it also filed for bankruptcy in 2022.