Born to Be (Itzy album)

Born to Be
Digital cover
Studio album by
ReleasedJanuary 8, 2024 (2024-01-08)
Studio
  • JYPE Studio (Seoul)
  • Galactika Studios (Seoul)
Genre
Length31:30
LanguageKorean
Label
ProducerJ.Y. Park "The Asiansoul"
Itzy chronology
Ringo
(2023)
Born to Be
(2024)
Gold
(2024)
Singles from Born to Be
  1. "Untouchable"
    Released: January 8, 2024

Born to Be is the second Korean-language and the third overall studio album by the South Korean girl group Itzy. The album was released on January 8, 2024, through JYP Entertainment, Republic Records, and Dreamus, six months following the release of Kill My Doubt (2023), and as their first Korean-language full-length release since Crazy in Love (2021). Released during Lia's hiatus, the album was promoted by the group as a quartet.

Aspiring to explore different genres and styles, Born to Be sees Itzy explore different genres and styles. Thematically, the album revolves around the concept of the members being female warriors who embody strength and leave a "lasting expression".

Born to Be consists of ten tracks, led by the single "Untouchable". The album features the first solo tracks performed by the members of the quintet, with the music videos for each track being released sequentially in the run-up to the album's release. The album was also supported by pre-release music videos for album tracks "Born to Be" and "Mr. Vampire".