Born to Do It

Born to Do It
David standing against a brown background wearing a dark beanie and headphones with his eyes closed and his hands touching his headphones.
Studio album by
Craig David
Released14 August 2000 (2000-08-14)
Recorded1999–2000
Genre
Length49:06
Label
Producer
Craig David chronology
Born to Do It
(2000) 		Slicker Than Your Average
(2002)
Singles from Born to Do It
  1. "Fill Me In"
    Released: 3 April 2000
  2. "7 Days"
    Released: 24 July 2000
  3. "Walking Away"
    Released: 28 November 2000
  4. "Rendezvous"
    Released: 19 March 2001

Born to Do It is the debut studio album by English singer Craig David, released in the United Kingdom on 14 August 2000 by Wildstar Records and in the United States later in 2001 by Atlantic Records. Following exposure from his work with British group Damage, David began performing vocals for garage duo Artful Dodger. During this time, Wildstar Records became aware of David, offering him a development deal before offering an album contract. The recording for the album began in 1999 before David had acquired a record contract, the recording lasted until 2000 and was composed by David himself and Mark Hill.

The title comes from a quote describing the character Willy Wonka in the 1971 film Willy Wonka & the Chocolate Factory. Born to Do It is a 2-step garage and R&B album, backed by electro beats, garage and hip hop. The album's songs contain acoustic guitars and insistent thumps of beats and bass, with lyrics that revolve around themes of romance, the complexities of relationships, and clubbing. Upon release, the album was met with positive reviews from music critics and was listed as one of the "Greatest Albums Ever" by MTV.

Commercially, the album was a success, eventually selling over 7.5 million copies worldwide, making it one of the biggest albums by a UK R&B artist.[1] The album debuted at number one on the UK Albums Chart, becoming the fastest-selling debut album ever by a British male solo act, and eventually being certified 6× Platinum in the region. The album spawned four singles, including the UK number ones "Fill Me In" and "7 Days", and the successful "Walking Away" and "Rendezvous".

  1. ^ Homewood, Ben (30 September 2016). "Craig David: Born To Do It... Again – The NME Interview". NME. Retrieved 18 August 2017.