Boys Will Be Boys (Paulina Rubio song)

"Boys Will Be Boys"
Single by Paulina Rubio
from the album Brava! Reload and Bravísima!
ReleasedMarch 24, 2012
Recorded2012
GenreDance-pop, latin pop, house
Length3:05
LabelUniversal
Songwriter(s)Nadir Khayat, Alex Papaconstantinou, Bilal Hajji, Adam Baptiste
Producer(s)Paulina Rubio,[1] RedOne,[2] Alex P
Paulina Rubio singles chronology
"Me voy"
(2012)
"Boys Will Be Boys"
(2012)
"All Around the World"
(2012)
Music video
"Boys Will Be Boys" (Official Music Video) on YouTube
Music video
"Boys Will Be Boys" (Patrolla Remix) on YouTube

"Boys Will Be Boys" is a song recorded by Mexican recording artist Paulina Rubio. It was released as a lead single from the Brava!s reissues (Brava! Reload and Bravísima!) on March 24, 2012, by Universal Music, and distributed in both physical and digital formats. The track was written by Nadir Khayat, Alex Papaconstantinou, Bilal Hajji, Adam Baptiste, whilst production was handled by Khayat and Rubio. Its Rubio's first single in English-language since 2002. In 2013 it was included as part of the compilation album Pau Factor.

Musically, "Boys Will Be Boys" is a dance song that incorporates elements of techno, electro and latin sounds. Sonically compared to the work of Europop band Vengaboys and American recording artist Jennifer Lopez, the lyrical content is about how boys are searching for fun in a relationship, while the protagonist fall in love. Upon its release, "Boys Will Be Boys" was universally praised by music critics. The majority of them commended the dance sound and production, whilst some critics selected it as Rubio's best English-language song. Commercially, it performed moderately in regions such as Mexico and United States, where it managed to reach the top twenty spot on the Billboard Dance Club Songs chart. In Spain it was a success and certified gold by the Productores de Música de España.

An accompanying music video was directed by Yasha Malekzad in London; it featured Rubio as a femme fatale like Aphrodite and welcomes boys to play in a luxury house, but she and her helpers take their revenge of the gentlemen in the house with sexual fetishisms. The video was also praised by music critics, who complimented Rubio's sex appeal and the video's visuals. To promote the song, Rubio performed the track during the final of The X Factor US's third season, and the 2012 Billboard Latin Music Awards.

  1. ^ "Paulina Rubio viaja a Londres para grabar su próximo video". La Vanguardia (México). Retrieved April 4, 2012.
  2. ^ Lansky, Sam (March 26, 2012). "Paulina Rubio Is Back With 'Boys Will Be Boys,' We're In Love With It!". MTV (United States). Retrieved April 4, 2012.