Brad Parscale

Brad Parscale
Parscale in 2018
Born
Bradley James Parscale

(1976-01-03) January 3, 1976 (age 48)
Topeka, Kansas, U.S.
EducationTrinity University (BS)
Political partyRepublican
Spouse
Candice Parscale
(m. 2012)
Children3 (2 deceased)[1]

Brad Parscale (born January 3, 1976) is an American digital consultant and political advisor who served as the senior adviser for data and digital operations for Donald Trump's 2020 presidential campaign. He previously served as the digital media director for Donald Trump's 2016 presidential campaign and as campaign manager for Donald Trump's 2020 presidential campaign from February 2018 to July 2020, being replaced by Bill Stepien.[2] In September 2020, he stepped away from his company and the Trump campaign.[3][4]

Parscale began working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidate in 2015, he asked Parscale to update the exploratory campaign site into a "full-fledged presidential campaign website."[5]

Throughout the Republican primary, Parscale was responsible on behalf of Trump for managing the website, as well as digital media strategies and online fundraising campaigns. In June 2016, Parscale was officially named digital media director for the Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy, like radio and television placements.[6]

In January 2017, Parscale, along with senior Trump aide Nick Ayers, launched America First Policies, an organization to promote President Trump's agenda and White House initiatives.[7]

  1. ^ Cite error: The named reference politico was invoked but never defined (see the help page).
  2. ^ Haberman, Maggie (July 15, 2020). "Trump Replaces Brad Parscale as Campaign Manager, Elevating Bill Stepien". The New York Times. ISSN 0362-4331. Retrieved July 17, 2020.
  3. ^ Wise, Alana (September 30, 2020). "Trump Senior Adviser Brad Parscale Steps Away From Campaign After Police Incident". NPR.org. Retrieved October 1, 2020.
  4. ^ "Parscale steps away from Trump campaign as wife denies physical abuse". POLITICO. September 30, 2020. Retrieved October 1, 2020.
  5. ^ Thomas, Mike W. (June 25, 2015). "You're hired! Local firm tapped to build Donald Trump for President website". San Antonio Business Journal. Retrieved February 27, 2017.
  6. ^ Bykowicz, Julie (October 6, 2016). "A fan of the cyber: Donald Trump is just now pouring lots of money into digital data". Salon. Retrieved February 27, 2017.
  7. ^ Gold, Matea (January 30, 2017). "Trump allies launch nonprofit to support the administration's agenda". The Washington Post. Retrieved February 27, 2017.