Bralessness

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In Western society, since the 1960s, there has been a slow but steady trend towards bralessness among a number of women, especially millennials, who have expressed opposition to and are giving up wearing bras.^[1] In 2016, Allure magazine fashion director Rachael Wang wrote, "Going braless is as old as feminism, but it seems to be bubbling to the surface more recently as a direct response to Third Wave moments like #freethenipple hashtag campaign, increased trans-visibility like Caitlyn Jenner's Vanity Fair cover ... and Lena Dunham's show Girls."^[1]

Women choose to go braless due to discomfort, health-related issues, their cost, and for social reasons, often having to do with self-acceptance and political expression. Women have protested the physical and cultural restrictions imposed by bras over many years. A feminist protest at the 1968 Miss America contest is often seen as the beginning of the anti-bra movement, prompting manufacturers to market new designs that created a softer, more natural look.^[2]