Brandable software

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Brandable software is typically software created by one company for the purpose of allowing other companies to obtain resell rights or giveaway rights to the software, change the brand associated with it, and sell it as if it were their own.^[1] It may also be referred to as private label software or Rebranded Software.

Brandable software is usually presented as an alternative to more expensive software development. In most cases, the company providing the software allows many features of the software to be changed by the customer, such as the software name, graphics, installer and website links.

There are various uses of brandable software. In many cases, it is placed on the customer's website in order to generate web traffic and increase name recognition. It can also be used as a source of additional revenue for the customer, or as the sole source of revenue for a new business.