 | This article needs to be updated. The reason given is: acquisition of Paladin. (April 2023) |
 | |
| Company type | Social media software |
|---|---|
| Founded | 2007 |
| Founder | Giles Palmer |
| Headquarters | , |
Number of locations | 15 |
Key people | Cali Tran (Chief executive officer) |
| Products |
|
| Brands |
|
| Services | Market research, consumer research, social media analytics, social media monitoring, social media management. |
Number of employees | 1,000+ |
| Parent | Cision |
| Website | https://brandwatch.com/ |
Brandwatch is a social media suite company owned by Cision.[1] Brandwatch sells two different products: Consumer Intelligence and Social Media Management.[2]
Consumer Intelligence is made up of three different products: Consumer Research and add-ons Vizia and Reviews. Consumer Research archives social media data from 100 million online sources to provide companies with the means to conduct market research and analyse their brands' online presence among other use cases.[3]
Social Media Management is made up of eight different products: Publish, Advertise, Measure, Benchmark, Influence, Engage, Audience, and Listen. Much of this is made up of products formerly sold under the Falcon.io suite. Falcon.io was acquired by Cision in January 2019 and merged with Brandwatch in May 2022.[4][5]
- ^ "Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant". TechCrunch. Retrieved 2022-07-04.
- ^ "Brandwatch | Digital Consumer Intelligence". Brandwatch. Retrieved 2022-07-04.
- ^ Barysevich, Aleh (2021-04-30). "5 Best Tools to Measure Share of Voice on Social Media". Convince & Convert. Retrieved 2022-11-18.
- ^ "PR management firm Cision is acquiring Falcon.io to expand into social media marketing". TechCrunch. Retrieved 2022-07-04.
- ^ "Every Product, Every Resource, All Our Expertise, on One Site". Brandwatch. Retrieved 2022-07-04.