 | This article contains promotional content. (August 2022) |
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| Owner | Sony Group Corporation |
|---|---|
| Type | mainly LCD, LED & OLED HDTV |
| Retail availability | 2005–present |
| Menu interface |
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| Predecessor | Sony WEGA |
| Related articles | HDTV Sony |
| Production | Tokyo, Japan London, England Mexico City, Mexico Sydney New York City, United States Shanghai, China Hong Kong, China Singapore Istanbul, Turkey |
Bravia (stylized as BRAVIA) is a brand of Sony Visual Products Inc., a wholly owned subsidiary of Sony, and is used for its television products. Its name is a backronym for "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. BRAVIA replaces the "LCD WEGA," which Sony used for their LCD TVs until summer 2005 (early promotional photos of the first BRAVIA TVs still bearing the WEGA moniker).[1] In 2014 (on the part of Sony President and CEO Kazuo Hirai's plans to turn Sony around), BRAVIA was made into a subsidiary rather than simply a brand of products.
BRAVIA televisions and their components are manufactured in Sony's plants in Mexico, Japan, and Slovakia for their respective regions and are assembled from imported parts in Brazil, Spain, China, Malaysia, and Ecuador. Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, in the research and development department at the Sony de Mexico facility in Baja California, Mexico, and at the Sony Europe facility in Nitra, Slovakia.
The brand was also used on mobile phones in North American, Japanese, and European markets as of 2007.[2]
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- ^ "Sony UK: KDL-V40A12U". Sony UK. Sony UK. Retrieved 6 April 2024.
- ^ "FOMA Spring 2007 Gallery: SO903iTV". NTT DoCoMo. Archived from the original on 2009-09-01. Retrieved 2007-08-09.