 | |
| Company type | Privately held company |
|---|---|
| Industry | Media market (research) |
| Founded | 1942 |
| Headquarters | São Paulo, São Paulo, Brazil |
Key people | Carlos Augusto Montenegro (CEO) |
| Products | Marketing research Audience measurement Advertising research |
| Revenue | U$ 216 milhões (2007)[1] |
Number of employees | 3,500[2] |
| Website | Kantar Ibope Media |
The Brazilian Institute of Public Opinion and Statistics[3] (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a Brazilian market research company. IBOPE provides data on media, public opinion, voting intention, consumption, behavior, marketing, branding and other issues as required by clients in Brazil and other countries in Latin America.
Established in 1942, it is listed in the Honomichl Top 25 Global Research Organizations rating. The name IBOPE is listed in the Brazilian dictionary as a synonym of audience ratings research.[4][5]
- ^ "GIRO IBOPE". www4.ibope.com.br. Archived from the original on 2013-07-20. Retrieved 2017-06-03.
- ^ "Dúvidas frequentes - IBOPE".
- ^ Cite error: The named reference
IBOPE_Lynching.NYTwas invoked but never defined (see the help page). - ^ Houaiss, Antônio (2001). Dicionário Houaiss da Língua Portuguesa. Rio de Janeiro: Editora Objetiva. ISBN 85-7302-383-X.
- ^ Ferreira, Aurélio Buarque de Holanda (1999). Novo Aurélio Século XXI: o dicionário da língua portuguesa. Rio de Janeiro: Editora Nova Fronteira. ISBN 85-209-1010-6.