The New York Times author Kevin Roose wrote that BreadTube creators employ a method he calls "algorithmic hijacking".[8] This method involves them choosing to focus on the same topics discussed by content creators with right-wing politics, as a means for enabling their videos to be recommended to the same audiences consuming right-wing or far-right videos,[8] thereby exposing a wider audience to their perspectives.[7]
Many BreadTube content creators are crowdfunded, and their channels often serve as introductions to left-wing politics for young viewers.[9]
BreadTube creators align with collectivist modes of governance, while opposing the alt-right and far-right.[6] Infighting is common within the BreadTube community, which has been attributed to "the community hosting a spectrum of beliefs, ranging from Social Democratic to Maoist".[6]