![]() | |
Formerly | Alliance Data Systems Corporation (1996–2022) |
---|---|
Company type | Public |
Industry | financial services |
Founded | April 22, 1983 |
Headquarters | , U.S. |
Area served |
|
Key people | Ralph Andretta (president & CEO) |
Products | Credit cards |
Revenue | ![]() |
![]() | |
![]() | |
Total assets | ![]() |
Total equity | ![]() |
Number of employees | ~8,000 worldwide (2023) |
Subsidiaries |
|
Website | breadfinancial |
Footnotes / references [1] |
Bread Financial Holdings, Inc. is an American publicly-traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.