&sq=Qlik&lang=&file=File:Question_book-new.svg){kind=small} |
&sq=Qlik&lang=&file=File:Breakaway_brand_logo.png){kind=logo} | |
&sq=Qlik&lang=&file=File:Breakaway_(7).JPG) | |
| Product type | Digestive biscuit |
|---|---|
| Owner | Nestlé |
| Country | United Kingdom |
| Introduced | 1970 |
| Discontinued | 2024 |
| Previous owners | Rowntree Mackintosh Confectionery (1970–1988) |
| Website | nestle.co.uk/breakaway |
Breakaway was a brand of chocolate-covered digestive biscuit from Nestlé, which started production in 1970 in the United Kingdom, manufactured by Rowntree Mackintosh Confectionery.[1] Nestlé acquired the brand in 1988. It was discontinued in February 2024 after 54 years due to falling sales.[2]
- ^ Middleton, Joe (8 February 2024). "Now it's not for girls or boys: Nestle ditches Yorkie biscuit bar". The Independent. Retrieved 8 February 2024.
- ^ "Nestlé axes classic Breakaway bar after 54 years". BBC News. 8 February 2024. Retrieved 8 February 2024.