 | |
| Company type | Non-profit |
|---|---|
| Founded | 1990 |
| Founder | Elenore Pred, Susan Claymon, Belle Shayer |
| Headquarters | 275 Fifth Street Suite 307 San Francisco, CA 94103 |
Key people | Karuna R. Jaggar (Executive Director) |
| Website | bcaction |
Breast Cancer Action (BCAction) is a U.S.-based grassroots education and activist organization driven by and supporting people living with breast cancer. It was founded in 1990 by Elenore Pred, Susan Claymon, Belle Shayer, and Linda Reyes. Based in San Francisco, BCAction is known for understanding breast cancer not as an individual crisis, but a public health emergency, and for their commitment to social justice. The organization's mission is to achieve health justice for all women at risk of and living with breast cancer. BCAction is known for its Think Before You Pink campaign, launched in 2002, which encourages consumers to ask critical questions before buying pink ribbon products and holds corporations accountable for pinkwashing.[1]
- ^ Levine, Daniel S. (2005-09-30). "Breast cancer group questions value of pink ribbon campaigns". San Francisco Business Times. Retrieved 2010-09-02.