Brian Halligan | |
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| Alma mater | University of Vermont MIT Sloan School of Management |
| Occupation(s) | Executive, author |
| Website | HubSpot Propeller |
Brian Halligan is an American executive and author.[1] He is the co-founder and executive chairman of software company HubSpot[2] based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology. Halligan coined the term "inbound marketing" to describe the type of marketing he advocates.[3]
He has co-authored two books on marketing: Inbound Marketing: Get Found Using Google, Social Media, and Blogs[4] with HubSpot co-founder Dharmesh Shah[5] and Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History[6] with David Meerman Scott.
- ^ "HubSpot Management Team, Brian Halligan, CEO & Founder". HubSpot. Retrieved December 3, 2011.
- ^ "HubSpot's Next Chapter: Yamini Rangan Appointed CEO, Brian Halligan to Step into Executive Chairman Role". HubSpot.
- ^ "Brian Halligan, HubSpot CEO & Co-Founder". Inbound Marketing. Archived from the original on November 18, 2011. Retrieved December 3, 2011.
- ^ Halligan, Brian; Shah, Dharmesh (2009). Inbound Marketing: Get Found Using Google, Social Media, and Blogs. John Wiley & Sons Inc. ISBN 978-0-470-49931-3.
- ^ "Dharmesh Shah, HubSpot CTO and Founder". HubSpot. Retrieved 2021-08-25.
- ^ Scott, David Meerman; Halligan, Brian (2010). Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. John Wiley & Sons Inc. ISBN 978-0-470-90052-9. Archived from the original on 2011-12-12. Retrieved 2011-12-04.