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Bright Ideas Trust (BIT) was a registered charity founded in 2007 by Richard Morris as a social enterprise for Tim Campbell to help those not in education, employment or training (NEETs) aged 16 to 30 build their own businesses. It went on to be awarded $1,000,000 by the Bank of America - one of the largest single donations to be given to a UK charity. BIT was launched by David Cameron when he was Leader of the Opposition and later by Boris Johnson when he was Mayor of London.