Broadcast Audience Research Council

Broadcast Audience Research Council India
IndustryMedia
Founded2010; 14 years ago (2010)
Headquarters
Mumbai, Maharashtra
,
India
Key people
  • Shashi Sinha
    (Chairman)
  • Nakul Chopra
    (CEO)

The Broadcast Audience Research Council (BARC) India is a joint industry body founded by organisations that represent Indian broadcasters (IBDF), advertisers (ISA), and advertising and media agencies (AAAI). It is the world's largest television measurement science industry body.

It uses audio watermark technology to measure viewership of TV channels, and it also measures time-shifted viewing and simulcasts. The company was incorporated in 2010. It is based in Mumbai, India.[1]

It analyses the viewership habits of over 210 million TV households (891 million TV viewers),[2] which makes it the world's largest television audience measurement service.[3] Its measurement system is based on a sample of 50,000+ "panel homes", which will increase to 55,000 by 2023.[4] It launched its TV viewership measurement service in April 2015 covering the landscape of Urban India.[5] In October 2015, it started measuring all[clarification needed] India TV homes (TV viewers in urban and rural India).[6]

BARC India was planned and implemented as an alternative to TAM Media Research, the audience measurement system put in place by the information and insights firm Nielsen and Kantar Media,[clarification needed] a WPP company.[7] It was set up according to guidelines of the Indian Ministry of Information & Broadcasting.[8]

Shashi Sinha has been elected as the chairman of BARC India. Shashi succeeds Punit Goenka who completed his tenure as chairman.

In August 2021, Nakul Chopra, the former chairman of the joint-industry body, returned as the CEO.[9][10] He took over from Sunil Lulla who had joined the organisation in 2019 following the exit of the founding CEO Partho Dasgupta.[11][12][13]

  1. ^ "Broadcast Audience Research Council: Private Company Information - Bloomberg". bloomberg.com. Retrieved 8 September 2017.
  2. ^ Barc
  3. ^ "Total TV universe up to 183 mn, rate of rural growth higher than urban: BARC survey". Indian Television Dot Com. 17 February 2017. Retrieved 15 October 2017.
  4. ^ Malvania, Urvi (13 December 2018). "TV ratings provider BARC aims to have 50,000 panel homes, make use of AI". Business Standard India. Retrieved 14 December 2018.
  5. ^ Kohli-Khandekar, Vanita (7 July 2015). "BARC's biggest achievement was getting the funding going: Partho Dasgupta". Business Standard India. Retrieved 15 October 2017.
  6. ^ "BARC measures habits of 153.5 mn TV households but it's not a Census: Partho Dasgupta | Business Standard News". Business-standard.com. Retrieved 27 September 2016.
  7. ^ Bansal, Shuchi (31 December 2015). "A milestone year for media". livemint.com/. Retrieved 8 September 2017.
  8. ^ "Policy Guidelines for Television Rating Agencies in India". pib.nic.in. Retrieved 15 October 2017.
  9. ^ "BARC India | People Behind BARC".
  10. ^ "Nakul Chopra named CEO of BARC India - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 18 February 2022.
  11. ^ Tewari, Saumya (22 October 2019). "Sunil Lulla appointed BARC India CEO". livemint.com. Retrieved 28 July 2020.
  12. ^ "New BARC India CEO: Sunil Lulla replaces Partho Dasgupta as BARC India CEO". The Economic Times. Retrieved 28 July 2020.
  13. ^ "Sunil Lulla appointed BARC India CEO after Partho Dasgupta resigns - Times of India". The Times of India. Retrieved 28 July 2020.