A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format.
A brochure is a corporate marketing instrument to promote a product or service. It is a tool used to circulate information about the product or service.[1] A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold Brochures, Trifold Brochures, and Z-Fold Brochures.
Brochures are distributed in many ways: as newspaper inserts, handed out personally, by mail, or placed in brochure racks in high-traffic locations, especially in tourist precincts. They may be considered grey literature.[2] A brochure is usually folded and only includes promotional summary information.
- ^ "Pamphlets vs. Brochures - Understand the Difference". Modern Litho. Retrieved 16 July 2021.
- ^ Uysal, Muzaffer; Fesenmaier, Daniel (12 November 2012). Communication and Channel Systems in Tourism Marketing. Routledge. pp. 11 2. ISBN 978-1-136-58697-2.