 | |
 First Bucherer boutique in Lucerne, Switzerland | |
Native name | Bucherer AG |
|---|---|
| Founded | September 2, 1888 |
| Founder | Carl F. Bucherer |
Key people | Guido Zumbühl (CEO) Anette Weber (CFO) Patrick Graf (CCO) |
| Revenue | $1.8 billion (2022 estimate) |
Number of employees | 2,400+ (2022) |
| Parent | Rolex SA (since 2023) |
Bucherer Ltd. (also Bucherer Group) is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin.[1]
In 2023, Bucherer was bought by Rolex.[2]
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- ^ "Watch Brands at BUCHERER". www.bucherer.com.
- ^ Hirota, Masayuki (25 September 2023). "Rolex breaks taboo with takeover of Bucherer". SWI swissinfo.ch.