W. K. Buckley Limited is a Canadian company which produces the Buckley's brand of cold medicines. It is known for its marketing that takes deprecating pride in the syrup's unpleasant taste. It also offers children's medicine, which is sold under the brand name Jack & Jill. The company is located in Mississauga, Ontario. It is a subsidiary of Novartis.
The company was founded in 1919 by William Knapp Buckley (1890–1978),[1] In 1978, after W. K. Buckley's death, his adopted son Frank Buckley became the president of the company. In the mid-1980s, Frank became spokesperson and the brand began using the slogan "It tastes awful. And it works."
Novartis purchased W. K. Buckley Ltd. in 2002.[2]