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Bump and run coverage is a strategy formerly widely used by defensive backs in American professional football in which a defender lined up directly in front of a wide receiver and tried to impede him with arms, hands, or entire body and disrupt his intended route. This originated in the American Football League in the 1960s, one of whose earliest experts was Willie Brown of the Oakland Raiders. Mel Blount of the Pittsburgh Steelers specialized in this coverage to such a point as to cause numerous rule changes (see below) strictly limiting when and where a defender may make contact with a potential receiver in order to make it easier for receivers to run their routes and increase scoring.
In contrast, under NCAA rules, contact is allowed anywhere on the field as long as contact is in front of the defender and a pass is not in the air.