Burson (company)

Burson
Company typePublic
Industry
Founded1953; 71 years ago (1953)
(Burson-Marsteller)
1970; 54 years ago (1970)
(Cohn & Wolfe)
2018; 6 years ago (2018)
(Burson Cohn & Wolfe)
Founders
  • Harold Burson & Bill Marsteller
  • Bob Cohn & Norman Wolfe
Headquarters175 Greenwich Street 3 World Trade Center New York, NY 10007
Key people
  • Corey duBrowa (Global CEO)[1][2]
  • AnnaMaria DeSalva (Global chairman)
Number of employees
6,000 (2024)
ParentWPP plc
Websitebursonglobal.com

Burson (formerly Burson Cohn & Wolfe (BCW)) is a global public relations and communications firm, headquartered in New York City, focused on building reputation for clients.[3][4]

In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller into Burson Cohn & Wolfe (BCW).[5] In January 2024, WPP announced plans to merge BCW with Hill & Knowlton, forming the new agency, Burson.[6] The merger was finalized in July 2024.[7][8][9]

Donna Imperato served as global chief executive officer (CEO) from 2018 to 2023.[1] She was previously CEO at Cohn & Wolfe.[10] She announced her retirement in January 2023 and was replaced in August 2023 by Corey duBrowa, who previously served as head of communications and public affairs at Alphabet and is now Global CEO of Burson.[11]

  1. ^ a b Cite error: The named reference Shah27Feb2018 was invoked but never defined (see the help page).
  2. ^ "BCW Appoints Corey duBrowa as Chief Executive Officer". www.bcw-global.com. May 31, 2023.
  3. ^ Cite error: The named reference :4 was invoked but never defined (see the help page).
  4. ^ Cite error: The named reference :5 was invoked but never defined (see the help page).
  5. ^ Bradley, Diana (February 27, 2018). "WPP Merges Burson-Marsteller and Cohn & Wolfe". PR Week. Retrieved February 28, 2018.
  6. ^ WPP (25 January 2024): WPP unites BCW and Hill & Knowlton to create Burson, a global leader built for a new era of communications.
  7. ^ Cite error: The named reference :3 was invoked but never defined (see the help page).
  8. ^ Cite error: The named reference :2 was invoked but never defined (see the help page).
  9. ^ Burson (13 June 2024): [1].
  10. ^ Bennett, Bennett (February 27, 2018). "WPP firms Burson-Marsteller and Cohn and Wolfe merge". The Drum. Retrieved May 10, 2019.
  11. ^ "Scoop: Corey duBrowa departs Google to serve as CEO of BCW".