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The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones.[2][3] It offers a visual chart with elements describing a firm's or product's value proposition,[4] infrastructure, customers, and finances,[1] assisting businesses to align their activities by illustrating potential trade-offs.
The nine "building blocks" of the business model design template that came to be called the Business Model Canvas were initially proposed in 2005 by Alexander Osterwalder,[5] based on his PhD work supervised by Yves Pigneur on business model ontology.[6] Since the release of Osterwalder's work around 2008,[7] the authors have developed related tools such as the Value Proposition Canvas and the Culture Map,[8] and new canvases for specific niches have also appeared.
- ^ a b Osterwalder, Alexander; Pigneur, Yves; Clark, Tim (2010). Business Model Generation: A Handbook For Visionaries, Game Changers, and Challengers. Strategyzer series. Hoboken, NJ: John Wiley & Sons. ISBN 9780470876411. OCLC 648031756. With contributions from 470 practitioners from 45 countries.
- ^ Barquet, Ana Paula B., et al. "Business model elements for product-service system". Functional Thinking for Value Creation. Springer Berlin Heidelberg, 2011. 332–337: They stated that "The Canvas business model was applied and tested in many organizations (eg IBM and Ericsson), being successfully used to easily describe and manipulate business models to create new strategic alternatives."
- ^ De Reuver, Mark, Harry Bouwman, and Timber Haaker. "Business model roadmapping: A practical approach to come from an existing to a desired business model". International Journal of Innovation Management 17.01 (2013): They described the business model canvas as the "Most prominent... popular tool that makes it simple for practitioners to design business models in a creative session."
- ^ Project Management Institute 2021, Glossary §3 Definitions.
- ^ Osterwalder, Alexander (2005-11-05). "What is a business model?". business-model-design.blogspot.com. Archived from the original on 2006-12-13. Retrieved 2019-06-19.
... we could define a business model as a simplified description of how a company does business without having to go into the complex details of all its strategy, processes, units, rules, hierarchies, workflows, and systems. However, now that we know that the business model is a simplified representation of how we do business, we still have to decide which elements to describe. A synthesis of literature shows that there are mainly 9 building blocks to help us describe a business model ...
- ^ Osterwalder, Alexander (2004). The Business Model Ontology: A Proposition In A Design Science Approach (PDF) (Ph.D. thesis). Lausanne: University of Lausanne. OCLC 717647749. Archived from the original (PDF) on 2011-05-11. Retrieved 2010-02-25. See also: Osterwalder, Alexander; Pigneur, Yves; Tucci, Christopher L. (2005). "Clarifying business models: origins, present, and future of the concept". Communications of the Association for Information Systems. 16 (1): 1. doi:10.17705/1CAIS.01601.
- ^ Osterwalder, Alexander (2008-07-02). "What is a business model?". business-model-design.blogspot.com. Archived from the original on 2008-09-06. Retrieved 2018-10-17.
- ^ Carton, Guillaume (2021-08-02). "The Story Behind the Business Model Canvas". Entrepreneur & Innovation Exchange.