Business relations are connections between stakeholders in the process of businesses, such as employer–employee relationships, managers as well as outsourced business partners. The association of businesses began relationships that have been constructed through communication channels such as the likes of telephones, personal contacts, and e-mails. These types of contacts are maintained and deepened through similar channels in internal businesses and organizations.
Within the business of this era, the aim of many businesses whether small or internationally established is to develop a target to motivate all types of employees to form a professional relationship with one another which will have many benefits to the business which will strongly lead to success. Furthermore, external business relationships are essential to any organization as they will improve the companies image, develop brand loyalty, and improve sales.
There are many different forms through which business relations are maintained. Primarily, these relations as stated previously, are constructed through communication channels however face-to-face interactions and the social media are seen to be the most effective allowing people to form stronger ties. There have been many research studies suggesting that multiple modes of communication are important to build strong business relationships. Face-to-face interactions are typically the most effective due to the in-person communication aspect, as it allows people to form stronger ties. The more communication and interaction there is between two entities, the stronger the business relationship builds.[1]
More specifically, internal business relations are important to maintain, as loyal employees can benefit the business by increasing profits. Moreover, loyal employees allow better relationships to be established with key suppliers and distributors[2] and the business will be able to retain its customer satisfaction which will influence the service quality. The commitment of employees is therefore highly recommended for further positive influence on the business.[3]