Buzzer (internet)

Buzzer (Indonesian: buzzer, pendengung) is an Indonesian term used to refer to a person who works to "buzz" certain message or perspective in regards to a certain issue, opinion, or brand, in order to make the opinion as natural as possible.[1][2][3][4] Buzzer attempts to influence public opinion to align with their cause. Scholars have differing opinion in how one should be regarded as buzzers in terms of their use of accounts: some argue buzzers exclusively refer to sockpuppet operators;[5] while others argue that buzzers may use influencer accounts, if not both.[2] Scholars also differ in terms of compensation: some argue that buzzers refer only to those paid by money (then known as buzzeRp);[4] while others argue that buzzers can have non-monetary compensation such as position, social relations, patronage, as well as conviction and commitment to the cause.[6][7]

Buzzers who are involved in the propagation of perspective related to elections, political party, as well as contentious government and corporate policies are often referred to as political buzzer (Indonesian: buzzer politik).[2]

  1. ^ Rudyansjah, Tony; Rasidi, Pradipa P. (2022-09-01). "Virtual embodiment in physical realities: Brand buzzers and disciplined bodies in an Indonesian cyberscape". HAU: Journal of Ethnographic Theory. 12 (2): 436–452. doi:10.1086/720302. ISSN 2575-1433. S2CID 253268258.
  2. ^ a b c Rasidi, Pradipa P. (2023-10-31). "Transformative Working-Class Labor in Indonesia's Political Influence Operations". Influence Industry Explorer. Retrieved 2023-12-01.
  3. ^ Paramaditha, Andjarsari (2013-08-23). "In Indonesia, buzzers are not heard, but tweet for money". Reuters. Retrieved 2023-12-01.
  4. ^ a b Syaukat, Rosidah; Imanjaya, Ekky (2011). "Tweet Berbayar: Bagaimana Word-of-Mouth Bekerja dalam Media Baru". Humaniora. 2 (2): 1193. doi:10.21512/HUMANIORA.V2I2.3170. S2CID 141473100.
  5. ^ Wijayanto; Berenschot, Ward. "Organisation and funding of social media propaganda". Inside Indonesia. Retrieved 2023-12-01.
  6. ^ Rasidi, Pradipa P. (2023). "Ludic cybermilitias: shadow play and computational propaganda in the Indonesian predatory state". Communication, Culture & Critique. tcad26 (4): 235–242. doi:10.1093/ccc/tcad020. Retrieved 2023-12-01.
  7. ^ Seto, Ario (2019). "Islamist Buzzers Message Flooding, Offline Outreach, and Astroturfing". Advances in Southeast Asian Studies. 12 (2). doi:10.14764/10.ASEAS-0021.