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 CBL Munchee Bangladesh factory in Sreepur Upazila, Gazipur District, Bangladesh | |
| Product type | Confectionery |
|---|---|
| Owner | Ceylon Biscuits Limited |
| Produced by | Ceylon Biscuits Limited Bangladesh |
| Country | Bangladesh |
| Introduced | 2015 |
| Related brands | Ringo, Premium Nice Biscuits, Milkaas, Gluco Milk, Gluco Milk, Chocolate Chips Cookies, Chocolate Wafers, Next, Choco Mo Peanut Fantasy, Chocolate Fingers, Chunky Choc, Choco Mo Regular |
| Markets | 55 countries (including Bangladesh, Nepal, Bhutan, UAE) |
| Tagline | King of the World of Taste (স্বাদের রাজ্যের রাজা) |
| Website | www |
CBL Munchee Bangladesh is a flagship biscuit brand of Ceylon Biscuits Limited (CBL) in Bangladesh. CBL, the mother company with 50 years of experience and is present in 64 countries,[1][2] entered Bangladesh in 2014 by setting up a factory in Sreepur Upazila, Gazipur, 35 kilometres (22 mi) from Dhaka as the first Sri Lankan owned confectionery manufacturing plant in Bangladesh, and the first Sri Lankan owned confectionery manufacturing plant overseas.[3][4] The plant was set up as it was cheaper to manufacture in Bangladesh than exporting large volumes there due to high duties on confectionery imports. With the plant CBL planned to export Munchee to Nepal and Bhutan, and eventually to Europe and Persian Gulf countries from the Bangladesh plant as Bangladesh had significant concessions on its exports.[5]
CBL Munchee started marketing in Bangladesh in 2015. By 2019, Munchee was available in 55 countries.[6] CBL has an agreement with Concord Entertainment Co. Ltd to showcase Munchee at Fantasy Kingdom.[7]
- ^ Munchee recognized as 'Fastest Growing Brand in Bangladesh 2018’, The Island, 15 February 2019
- ^ Munchee, ‘fastest growing brand in Bangladesh’, Sunday Observer, 3 March 2019
- ^ Munchee sets up factory in Bangladesh, The Island, 13 November 2014
- ^ Munchee enters Bangladesh; sets up a $ 3 m factory, Daily FT, 14 November 2014
- ^ Munchee Opens Us$ 3m Bangladesh Plant, Daily News, 21 October 2014
- ^ CBL Munchee Bangladesh wins brand award, Daily Asian Age, 31 January 2019
- ^ Concord-Ceylon signs Branding & Sponsorship agreement, Daily Sun, 15 September 2019