 | |
| Company type | Private |
|---|---|
| Industry | Marketing Research/Consulting |
| Founded | 1984 |
| Defunct | 2015 |
| Fate | Dissolved by remaining founder |
| Headquarters | Bandon, Oregon , United States |
Key people | Stephanie Yanez, Art Spinella |
| Products | Publications, Data |
| Services | Consulting, lease portfolio analysis, executive sessions |
| Website | CNWMarketingResearch.com cnwmr.com |
CNW Marketing Research, Inc. (CNWMR), known primarily as an automotive marketing research company, was a private company founded in 1984. It operated separate research offices covering the automotive, computer, electronics, housing, and personal investment industries, as well as a research office covering political issues.[1][2] CNW was a reclusive firm and has been the subject of some controversy (see below), with subscribers in nine countries including government agencies, Wall Street brokerage houses and financial institutions. Major clients included Gannett Newspapers, Time Inc., Meredith Publishing (Better Homes et al.) as well as a long list of corporate clients.
The CNW stands for Coastal Northwest, a consumer magazine founded by Stephanie Yanez Spinella and husband Art Spinella, which was published for only one test issue.[2] Beginning as Coastal Northwest Publishing Company in 1983, according to Art Spinella, it became CNW Marketing/Research in 1984. The slash was dropped with the advent of the internet, making its name CNW Marketing Research, Inc. As of February 2015, after the death of co-founder Art Spinella, the company has closed its doors, according to a statement from Stephanie Yanez Spinella on the main CNW site.[3]
CNWMR performed research into consumer motivations and decisions in automotive purchases, and reports a variety of data related to market forecasting. The company's website states that its research and data publications are provided to more than 10,000 subscribers in print and on-line formats, with annual subscription prices list as beginning at $400.[4][5] It publishes a monthly Retail Automotive Summary periodical, Home and Shelter Update newsletters, Purchase Path studies, sales forecasting and other industry analyses.[6] Current leasing and other trends are tracked regularly through data gleaned from insurance companies, providing a unique data view used by the automotive industry, industry analysts and government agencies.[2]
- ^ "Frequent Questions". CNW Market Research, Inc. Archived from the original on 2016-04-02.
- ^ a b c Associated Press. From Deep in the Woods, He Tracks Autos: Oregon Man Follows the Money Trail by Computer The Wichita Eagle, via nl.newsbank.com, 1995-03-05. Retrieved on 2007-08-12.
- ^ "CNW Research". CNW Market Research, Inc. Archived from the original on 2016-05-03.
- ^ "About Us". CNW Market Research, Inc. Archived from the original on 2016-05-04.
- ^ "CNW Services". CNW Market Research, Inc. Archived from the original on 2016-02-29.
- ^ Roberts, Ted. Interview with Art Spinella, President, CNW Marketing Research Archived 2007-09-28 at the Wayback Machine. Automotive Digest, via automotivedigest.com, 2007-04-19. Retrieved on 2007-08-12.