Cadbury Dairy Milk

Cadbury Dairy Milk
Logo (2020-)
A Dairy Milk Caramel bar in its foil wrapper
Product typeConfectionery
OwnerCadbury
CountryBirmingham, United Kingdom
IntroducedJune 1905; 119 years ago (1905-06)
Related brandsList of Cadbury products
MarketsWorldwide
Websitecadbury.co.uk/dairy-milk

Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made exclusively with milk chocolate. In 1928, Cadbury introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.[1]

The bar was developed by George Cadbury Jr, and by 1914 it had become the company's best-selling product.[2] A century on it has retained its position as a market leader in the UK where it was ranked the best-selling chocolate bar 2014.[3] It is manufactured and distributed by the Hershey Company in the United States under licence from Cadbury, with a recipe that differs from the UK version.[4] The chocolate is now available in many countries, including China, India, Sri Lanka, Pakistan, the Philippines, Indonesia, Kazakhstan and Bangladesh.

  1. ^ Cite error: The named reference slogan was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference C1 was invoked but never defined (see the help page).
  3. ^ "Top 10 selling chocolate bars in the UK". Wales Online. Retrieved 28 December 2014
  4. ^ Severson, Kim (11 July 2007). "The World's Best Candy Bars? English, of Course". The New York Times. Retrieved 22 July 2017.