Cake Financial

Cake Financial
Company type	Private
Industry	Investing, Software
Founded	2006
Defunct	January 14, 2010
Fate	Closed and acquired by E-Trade
Headquarters	San Francisco, California, United States
Key people	Steven Carpenter; (Founder and CEO); Sven Junkergård; (Vice President Engineering);
Products	Rich Internet application
Number of employees	20+ (2010)
Website	www.cakefinancial.com (defunct)

Cake Financial was an American web-based financial services social network for individual investors allowing members to share their real stock portfolios and performance with other members.

^ "Cake Financial Acquired By E*Trade". TechCrunch. 14 January 2010. Retrieved 2020-07-08.
^ Miller, Claire Cain (2008-11-04). "In Era of Blog Sniping, Companies Shoot First". The New York Times. Retrieved 2020-07-08.
^ Salkever, Alex (2008-01-01). "A Software Company's Whimsical Widgets Were an Instant Hit. But Its Core Product was Getting Overshadowed". Inc.com. Retrieved 2020-07-08.

[1] "Cake Financial Acquired By E*Trade". TechCrunch. 14 January 2010. Retrieved 2020-07-08.

[2] Miller, Claire Cain (2008-11-04). "In Era of Blog Sniping, Companies Shoot First". The New York Times. Retrieved 2020-07-08.

[3] Salkever, Alex (2008-01-01). "A Software Company's Whimsical Widgets Were an Instant Hit. But Its Core Product was Getting Overshadowed". Inc.com. Retrieved 2020-07-08.

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