The California Milk Processor Board is a nonprofit marketing board funded by California dairy processors and administered by the California Department of Food and Agriculture. It is most well known for its Got Milk? advertising campaign.
The organization was created in 1993 to counter falling sales of milk as Americans switched to soft drinks, health drinks, and other beverages.[1]
The board is separate from the California Milk Advisory Board, which created the Happy Cows campaign and supports the Californian dairy industry.