California Privacy Rights Act

Proposition 24

November 3, 2020 (2020-11-03)

Privacy Rights and Enforcement Act Initiative
Results
Choice
Votes %
Yes 9,384,125 56.23%
No 7,305,026 43.77%

The California Privacy Rights Act of 2020 (CPRA), also known as Proposition 24, is a California ballot proposition that was approved by a majority of voters after appearing on the ballot for the general election on November 3, 2020.[1][2][3] This proposition expands California's consumer privacy law and builds upon the California Consumer Privacy Act (CCPA) of 2018, which established a foundation for consumer privacy regulations.[4]

The proposition enshrines more provisions in California state law, allowing consumers to prevent businesses from sharing their personal data, correct inaccurate personal data, and limit businesses' usage of "sensitive personal information", which includes precise geolocation, race, ethnicity, religion, genetic data, private communications, sexual orientation, and specified health information. The Act creates the California Privacy Protection Agency as a dedicated agency to implement and enforce state privacy laws, investigate violations, and assess penalties of violators.[5] The Act also removes the set time period in which businesses can correct violations without penalty, prohibits businesses from holding onto personal data for longer than necessary, triples the maximum fines for violations involving children under the age of 16 (up to $7,500), and authorizes civil penalties for the theft of specified login information.[6][7]

The California Privacy Rights Act took effect on January 1, 2023, applying to personal data collected on or after January 1, 2022.[8] The law cannot be repealed by the state legislature, and any amendments made by the legislature must be “consistent with and further the purpose and intent” of the Act.[9]

  1. ^ Dustin, Gardiner (September 21, 2020). "California's Proposition 24 would protect data-privacy law from being weakened in Legislature". San Francisco Chronicle. Retrieved September 24, 2020.
  2. ^ "Text of Proposed Laws - Proposition 24" (PDF). California Secretary of State.
  3. ^ Hooks, Chris Nichols, Kris. "What We Know About California Proposition Results". www.capradio.org. Retrieved 2020-11-11.{{cite web}}: CS1 maint: multiple names: authors list (link)
  4. ^ "California Consumer Privacy Act (CCPA)". State of California - Department of Justice - Office of the Attorney General. 2018-10-15. Retrieved 2020-11-09.
  5. ^ "California Proposition 24: New rules for consumer data privacy". CalMatters. 9 September 2020. Retrieved 2020-11-09.
  6. ^ "California Proposition 24, Consumer Personal Information Law and Agency Initiative (2020)". Ballotpedia. Retrieved September 24, 2020.
  7. ^ "Proposition 24 Official Title and Summary | Official Voter Information Guide | California Secretary of State". voterguide.sos.ca.gov. Retrieved 2020-12-10.
  8. ^ "Move Over, CCPA: The California Privacy Rights Act Gets the Spotlight Now". news.bloomberglaw.com. Retrieved 2020-12-10.
  9. ^ "The California Privacy Rights Act (CPRA) Has Been Enacted into Law". www.paulhastings.com. Retrieved 2020-12-10.