California Roots Music and Arts Festival

California Roots Music and Arts Festival
Rebelution performing at Cali Roots
GenreReggae, Roots Reggae, Reggae rock, Folk, Hip-hop
DatesMay (last weekend)
Location(s)Monterey County Fairgrounds, Monterey, California
Years active2010–Present
FoundersDan Sheehan
Attendance13,000 (per day)
WebsiteOfficial website

The California Roots Music and Art Festival (Cali Roots) is an American annual music and art festival, featuring reggae, reggae rock, folk, hip hop acts and live painting on-stage (Live painting stopped after 2019). The festival was founded in 2010 by Jeff Monser, and is held at the Monterey County Fairgrounds in Monterey, California, which was previously home of the Monterey Pop Festival where Jimi Hendrix set his guitar on fire in 1967. In its first year, the festival began as a one-day event headlining the Dirty Heads and Tribal Seeds. Today, The California Roots Festival has grown enormously in both size and attendance. It is organized over three full days with more than 11,000 attendees each day.[1] It is described as the largest reggae-rock festival in the world and claims to one of the largest reggae festivals in the United States.[2][3]

  1. ^ "Past Line-Ups – California Roots Music & Art Festival 2016". californiarootsfestival.com. Retrieved 2015-12-13.
  2. ^ "Cali Roots hits the right chord". Monterey Herald. 2018-05-27. Retrieved 2020-02-16.
  3. ^ Joseph, Adam. "How Cali Roots has grown into the world's largest reggae-rock festival in just five years". Monterey County Weekly. Retrieved 2020-02-16.