Call to action (marketing)

Marketing
Key concepts
Promotional content
Promotional media
Research

Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.[1]

  1. ^ Kennedy, Chris (2019). Web. Write. Sell.: Write Ads, Headlines, and Calls to Action That People Can't Help But Click. Questing Vole Press.