Camay

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Camay

1948 ad for the product.
Product type	bar soap
Owner	Unilever
Country	United Kingdom
Introduced	1926; 98 years ago (1926)
Markets	Worldwide
Previous owners	Procter & Gamble

Camay is a British brand of bar soap owned by Unilever. It was introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. Camay's slogan for many years was "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age."

In December, 2014, Procter & Gamble announced that it was selling Camay to Unilever. The transaction was completed in 2015, but Unilever had not yet announced when it would start producing Camay soap.^[1]