| Canada Jam | |
|---|---|
| Genre | Rock music, pop |
| Dates | August 26, 1978 |
| Location(s) | Mosport Park in Bowmanville, Ontario Canada |
| Founders | Sandy Feldman and Leonard Stogel |
| Attendance | 110,000 (tickets) |
Canada Jam was a rock festival concert held at Mosport Park in Bowmanville, Ontario Canada, about 100 kilometres east of Toronto, on August 26, 1978. The festival was produced by Sandy Feldman and Leonard Stogel, who produced California Jam and California Jam II, and was sponsored by Carling O'Keefe. It attracted over 110,000 fans, making it the largest paying rock event in Canadian history at that time.[1] The Molson Canadian Rocks for Toronto a.k.a. "SARSfest" featuring the Rolling Stones and AC/DC eclipsed that mark with an audience of 450,000 people on July 30, 2003.[2]
Canada Jam was the second of three major music festivals held at Mosport between 1970 and 1980. The other two were the Woodstock-esque Strawberry Fields Festival held August 7–9, 1970 and the punk and new wave themed, Heatwave Festival held August 23, 1980. Both these festivals were produced by Toronto promoter John Brower who facilitated the introduction to Mosport Park for Feldman and Stogel.