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Card stunts are a planned, coordinated sequence of actions performed by an audience, whose members raise cards that, in the aggregate, create a recognizable image. The images they create can range widely and, through careful planning, the same cards can create a number of different images by systematically changing how the cards are held up. Although card stunts are now performed at a variety of events ranging from sports to political rallies, the card stunt is closely associated with American football, particularly college football, as well as football (soccer), where it can form part of a tifo. The North Korean mass games Arirang Festival, however, were the first to extend the card stunt to an art form, using flip-book cards to produce enormous hour-long animated sequences.
Card Stunts created on a smaller scale (50 to 1,000 cards) are used as team-building exercises for corporations, or to promote a new company logo, or recognize a company milestone. These card stunts, known as "billboard card stunts," are created using cards that are held above the card holders' heads. The largest billboard card stunt was created on September 17, 2013, in the desert outside Las Vegas by Kivett Productions. The card stunts were to promote the opening of Britney Spears' new show at the Planet Hollywood Las Vegas Resort & Casino.