Carlton Kids

Carlton Kids
Ownership
OwnerCarlton Television
(subdivision of Carlton Communications plc)
History
Launched15 November 1998; 25 years ago (1998-11-15)
Closed31 January 2000; 24 years ago (2000-01-31)
Replaced byDiscovery Kids
Availability (At time of closure)
Terrestrial
ONdigitalChannel 34

Carlton Kids was a British digital terrestrial pay television kids channel, provided by Carlton Television, which started broadcasting on 15th November 1998 and closed on 31st January 2000. Its sister channels were Carlton Food Network, Carlton World, Carlton Cinema and Carlton Select.[1] It broadcast exclusively on ONdigital,[2] the digital terrestrial pay-TV platform backed by Carlton and Granada, where it timeshared on channel 34 with Carlton World.

The channel had limited coverage, reaching only 69% of the population via the lowest-powered terrestrial multiplex D,[3][4] and newspapers and listings magazines were slow to feature the channel's programming.[5] In the face of competition from several other dedicated children's channels in the UK market[6] the channel ceased broadcasting at the end of January 2000 after 14 months, partly due to the limited uptake of the ONdigital platform where it was exclusively available. It was replaced by Discovery Kids.[7][8] The other Carlton channels closed over the next few years.[9]

Carlton Television later merged with Granada in 2004 to form ITV plc, which went on to launch another children's channel CITV, in 2006.

  1. ^ "Laurent Dumeau - TRACE - Content Innovation Awards Speaker". Tmt.knect365.com.
  2. ^ "MEDIA: ONdigital plays the choice card". Campaignlive.co.
  3. ^ "DIGITAL TV POLICIES IN THE UK, US, AUSTRALIA AND ITALY" (PDF). Core.ac.uk. Retrieved 24 February 2019.
  4. ^ "Development of Digital TV in Europe" (PDF). Edz.bib.uni-mannheim.de. Retrieved 24 February 2019.
  5. ^ Hardy, Jonathan (24 February 2019). Cross-media Promotion. Peter Lang. p. 135. ISBN 9781433101373 – via Google Books.
  6. ^ "House of Commons - Culture, Media and Sport - Minutes of Evidence". Publications.parliament.
  7. ^ "Carlton makes unhappy Discovery". The Guardian. 22 December 1999.
  8. ^ "Discovery channels boost ONdigital". The Independent. 22 December 1999.
  9. ^ Deans, Jason (4 December 2002). "Carlton finally drops digital channel". Theguardian.com.