Cartier is regarded as one of the most prestigious luxury-goods manufacturers.[4][7][8][9][10][11]Forbes ranked Cartier on its Most Valuable Brands list as 56th in 2020, with a brand value of $12.2 B and revenue of $6.2 B.[1][12]
Cartier has a long history of sales to royalty.[13]King Edward VII referred to Cartier as "the jeweller of kings and the king of jewellers".[4][14] For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904.[4][15] Similar warrants soon followed from the courts of Spain, Portugal, Serbia, Russia and the House of Orléans. The largest ever single order to date was made in 1925 by the Indian royalty, the Maharaja of Patiala, for the Patiala Necklace and other jewelry worth ₹1 billion (equivalent to ₹210 billion, US$2.6 billion or €2.6 billion in 2023).[16]
^Menkes, Suzy (January 10, 2006). "A ball for the 'king of jewellers'". The New York Times. Archived from the original on July 17, 2014. Retrieved March 14, 2012. A line-up of small rooms for special clients has original light oak wood paneling carved with garlands and hung with certificates from England's Edward VII (in 1905), through the king of Siam and Russian czars.