Casamigos went on to become the fastest-growing spirits brand of 2022.[3][4][5] Friends Gerber and Clooney started the company intending to make tequila according to their personal tastes and for their personal use, with no intent of taking the company public.[6] The name Casamigos comes from the Spanish casa (house) and amigos (friends), thus "house of friends."[7]
It was purchased in June 2017 by the multinational beverage company Diageo for $700 million plus up to a further $300 million based on the brand's performance.[8] The purchase equated to Diageo paying almost $500 a bottle.[9]