Images and videos of domestic cats make up some of the most viewed content on the World Wide Web. ThoughtCatalog has described cats as the "unofficial mascot of the Internet".[1]
The subject has attracted the attention of various scholars and critics, who have analysed why this subject has reached iconic status. Although it may be considered frivolous, cat-related Internet content contributes to how people interact with media and culture.[2] Some argue that there is a depth and complexity to this seemingly simple content, with a suggestion that the positive psychological effects that pets have on their owners also hold true for cat images viewed online.[3]
Research has suggested that viewing online cat media is related to positive emotions, and that it even may work as a form of digital therapy or stress relief for some users. Some elements of research also shows that feelings of guilt when postponing tasks can be reduced by viewing cat content.[4]
Some individual cats, such as Grumpy Cat and Lil Bub, have achieved popularity online because of their unusual appearances and funny cat videos.