Cees van Riel

Cornelis Bernardus Maria (Cees) van Riel (born 15 June 1951) is a Dutch organizational theorist, consultant, and Professor of Corporate Communication at Rotterdam School of Management and Director of the Corporate Communication Centre at the Erasmus University, known for his work in the area of corporate communication[1] and reputation management.[2]

  1. ^ Gioia, Dennis A., Majken Schultz, and Kevin G. Corley. "Organizational identity, image, and adaptive instability." Academy of management Review 25.1 (2000): 63-81.
  2. ^ Balmer, John MT. "Corporate identity, corporate branding and corporate marketing-seeing through the fog." European journal of marketing 35.3/4 (2001): 248-291.