Celebrity Big Brother | |
---|---|
Series 7 | |
Presented by | Davina McCall |
No. of days | 27 |
No. of housemates | 12 |
Winner | Alex Reid |
Runner-up | Dane Bowers |
Companion shows | |
No. of episodes | 32 |
Release | |
Original network | Channel 4 |
Original release | 3 January 29 January 2010 | –
Series chronology |
Celebrity Big Brother 2010, also known as Celebrity Big Brother 7, was the seventh series of the British reality television series Celebrity Big Brother and the final series aired on Channel 4 and E4. It began on Sunday 3 January 2010 and aired for 27 days until the final on 29 January 2010, making it the longest Channel 4 series of Celebrity Big Brother. The series launched with 6.7 million viewers and became the most watched series of Big Brother UK since the eighth regular series in 2007, averaging 3.7 million viewers per night.[1][2][3]
Davina McCall returned as main presenter, also hosting Big Brother's Big Mouth. George Lamb returned to present Big Brother's Little Brother. The show was sponsored by the bed retailer Dreams, who also sponsored the previous celebrity series.
Alex Reid won the show with 65.9% of the final vote, hence becoming the final Channel 4 Celebrity Big Brother winner.[4][non-primary source needed] No housemates from this series appeared in Ultimate Big Brother later on in the year.