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Cellcast Group is a broadcasting company based in the United Kingdom. They operate channels (or have operated channels) on the Sky UK, Virgin Media, YouTube,[1] Freesat and Freeview TV platforms in the UK and internationally via paid programming which consist of participatory television programming such as phone-ins, teleshopping and quiz channels. They are also a provider of software development services for the media industry such as second screen application development, production of digital on screen graphics, mobile gaming development, direct carrier billing, EPG systems and internet marketing.[2]