 | |
 Chagee milk tea in Kunming | |
Native name | 霸王茶姬 |
|---|---|
| Founded | 2017 |
| Founder | Zhang Junjie |
| Headquarters | |
Number of locations | over 4,000 (2024) |
Key people | Zhang Junjie (CEO) |
| Products | Milk tea |
| Website | www |
Chagee is a Chinese milk tea chain. It was founded in Yunnan in 2017 by Zhang Junjie.[2] Its Chinese name (霸王茶姬; Bà Wáng chájī) is based on the traditional Chinese opera Farewell My Concubine (pinyin: Bà Wáng Bié Jī), with the logo based on a huadan opera actor.[3]
Its signature product is bubble tea made with fresh milk added to whole-leaf tea, named after ancient Chinese poems.[2][3] Drinks are generally priced at RMB 20, around USD 2.75.[2] The chain has been described as aiming to be the 'Oriental Starbucks', while previously resembling the style and products of Changsha-based milk tea chain Chayan Yuese. Its bags have also been compared to Dior packaging.[4][5] The company operates based on a franchising-model.[4]
- ^ Cite error: The named reference
kr36zhwas invoked but never defined (see the help page). - ^ a b c Dong, Cheyenne (2024-07-16). "Chinese bubble tea maker Chagee reportedly hires Starbucks talent, mulls US IPO · TechNode". TechNode. Retrieved 2024-08-28.
- ^ a b 张文芳. "Tea brands widen their reach, placing Southeast Asia high on the agenda". global.chinadaily.com.cn. Retrieved 2024-08-28.
- ^ a b "FoodTalks全球食品资讯网". www.foodtalks.cn. Retrieved 2024-08-28.
- ^ "霸王茶姬，太急了 | Foodaily每日食品". www.foodaily.com. Retrieved 2024-08-28.