Champagne has featured prominently in popular culture for over a century, due in part to a long history of effective marketing and product placement by leading Champagne houses and their representatives, such as CIVC. In time this created an association of Champagne with luxury and exclusivity.[1] The popularity and positive attributes associated with Champagne have caused many other sparkling wine producers not located in the French wine region of Champagne to incorrectly use the name "champagne" to describe their wines.[2]
- ^ R. Phillips A Short History of Wine pg 245 Harper Collins 2000 ISBN 0-06-621282-0
- ^ E. McCarthy & M. Ewing-Mulligan "French Wine for Dummies" pg 149-150 Wiley Publishing 2001 ISBN 0-7645-5354-2