Champion (sportswear)

Champion
FormerlyKnickerbocker Knitting Co.
(1919–1930s)
Champion Knitting Mills Inc.
(1930s–present)
Company typePrivate (1919–89)
Subsidiary (1989–present)
IndustryTextile, footwear
Founded1919; 105 years ago (1919)
FounderFeinbloom Brothers
FateAcquired by the Sara Lee Corporation in 1989, then other owners
Headquarters,
Number of locations
38 stores (2021)[1]
Area served
ProductsClothing, footwear
ParentHanesbrands
Websitechampion.com

Champion (also stylized as Champion U.S.A.) is a brand of clothing, specializing in sportswear owned and marketed by American apparel company Hanesbrands (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation in 2006. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee in 1989.[2] Champion is Hanes' second-largest brand.

Products manufactured and commercialized by Champion include casual wear clothing (t-shirts, hoodies, sweatpants, leggings, shorts, jackets, undergarment), footwear (sandals, sneakers, socks), and accessories (bags, hats, collectibles).

  1. ^ "Champion stores in the United States". Retrieved December 7, 2022.
  2. ^ Key, Janet (February 14, 1989). "Sara Lee Adds Champion Sportswear To Wardrobe". Chicago Tribune. Retrieved January 17, 2020.